Persona & Strategy - Honey MGMT

// Service Details

Define your voice. Shape your brand. Connect with your audience.

About Service

Our Persona & Strategy service helps you discover, refine, and project your unique digital identity. Whether your voice is sweet, spicy, luxe, or something entirely new, we tailor it to match your values and resonate with your target audience. Paired with smart strategy — content planning, audience targeting, and platform-specific themes — we give you the clarity and consistency you need to grow with confidence.

Service Specialty

Tone of Voice Development
Weekly Content Planning
Audience Targeting by Platform

// WORK PROCESS

How We Shape Your Persona and Strategy

We keep things simple: three clear steps to define your voice, build your strategy, and set you up for long-term success.

Discovery & Persona Mapping

We start with a deep dive into your brand’s personality, values, and goals to define the tone and vibe that fits you best.

Strategy Blueprint

We create a custom playbook that outlines weekly content themes, posting rhythms, and engagement strategies designed for each platform.

Implementation & Review

You receive a ready-to-use strategy, plus ongoing recommendations to refine and adapt as your audience grows.

A digital persona is more than a voice — it’s the personality that builds trust, loyalty, and community. We believe strategy should never feel “cookie-cutter.” Instead, we design tailored frameworks that help you express yourself authentically while staying aligned with your business goals.

By anticipating your audience’s needs, analyzing platform trends, and focusing on long-term positioning, we ensure that your strategy is not only effective but sustainable.

// CLIENTS TESTIMONIAL

Before this, I felt scattered and unsure of how to present myself. Now I have a clear direction, a consistent voice, and a strategy that makes sense. It feels like my brand finally has a personality my audience can connect with.

Lisa G. , Chicago